CASE STUDY

Australian Grand Prix

 

The Ticket Group were the exclusive ticket partner for the Australian Formula 1 Grand Prix and  MotoGP from 2010 until 2013 under the Foxtix brand name. We were selected ahead of all other major ticket retailers in Australasia because of our advanced technology, creative approach to marketing, competitive fees, and highly experienced team of ticketing experts.

We provided a full service solution for the events, including advance internet, mobile and phone sales, a 6 day a week customer service centre, significant and highly targeted marketing support, and distribution services. We also managed the set up and on-line renewals for the Formula 1 GP Advantage membership program, distribution of emailed PDF tickets, physical tickets, additional materials and membership packs, as well as providing customer support to all AGPC customers.

On event day, we implemented one of the largest online box office solutions for any event in Australia, with more than 60 customer service windows operating across 8 box office locations on the huge F1 site at Albert Park and including a remote box office facility in the heart of Melbourne at Federation Square. We implemented the infrastructure for this and provided and managed the training of staff for the various services.

"The Ticket Group delivered a professional and committed approach to all areas of ticketing operations for the AGPC’s Formula 1 and MotoGP events. Their commitment to customer service is outstanding as is their dedication to innovation and on-site delivery."

Andrew Westacott
CEO, Australian Grand Prix Corporation

 
Photo: AGPC

Photo: AGPC

Photo: AGPC

Photo: AGPC

Photo: AGPC

Photo: AGPC